Haven / Bourne Leisure case study

Haven

The Brief:

Back in 2006, Haven needed a national business partner capable of delivering an annual programme of experience days for their caravan Owners across all 36 national parks.

The events would stretch from March through to October, dates chosen by each park, and run on Saturdays and Sundays only.

Owners are the most precious customers to Bourne Leisure’s Haven and all activities must be delivered to the highest standards including safety.

The Challenges:

  • The range of activities reflected the diverse demographic of Haven’s Owners and contained something for everybody.
  • Some of the parks had less green space than other parks and indoor venues were in high demand with holiday owner entertainment.
  • Volume was high, timings were tight and sometimes limited.
  • Demographically it was challenging, park locations were coastal and stretched from Cornwall to Scotland.
  • Activities had to be an experience that could not be replicated by in house events.
  • All events had to be completely self-contained and be able to be set up that morning and packed away straight after the event.

The Results:

  • We have delivered what we call a road show of events that tour the country and are self contained and fully portable to varying sizes of green space and indoor venues.
  • We entertain no less than 14,000 happy owners per year in total across all the parks.
  • The programme has run 7 years and we are proud to be exclusive provider for experience days and are privileged to have such a long standing relationship with Haven.
  • The range of activities delivered over the past 7 years has included (to name a handful):
    • Routemaster mystery bus
    • Eagles and vultures and all things birds of prey
    • Ice skating
    • Helicopter pleasure flights
    • Mini Landrovers
    • Segways
    • Zorb football
    • Fire engine drill
    • Geo cacheing
    • Target sports
    • Spy day
    • Mountain biking
    • It’s a Knockout
    • Chocolate making
    • Perfume making
    • Bushcraft
    • Hovercraft flying
    • Psychic workshops

What They Said:

Sonia and her team at Events Incorporated have become extremely valued partners for Bourne Leisure/Haven Holidays.  They have worked with us to make our owners events offering an exciting reality.

For Sonia and her team nothing is too much trouble.  Our owners are a very special group of people and we trust Events Incorporated 100% to provide them with the most exciting activities that set our ownership apart from the rest.

Events Incorporated delivers a portfolio of activities that meet our requirements and exceed our expectations.

Events Incorporated and Bourne Leisure/Haven – true partnership making a difference.